Doug acts as a Santa Cruz city resident and a citizen member of the WSAC. A fifth-generation native of the area, Doug raised his family in Santa Cruz. He gets outdoors as much as possible to swim, run, ski, backpack, snowshoe, or cycle; He also supports the arts (long-time board member of Shakespeare Santa Cruz), responsible local government, and stewardship of the Earth.
Doug is an entrepreneur from a family of entrepreneurs, with more than 25 years of executive leadership experience, focused on building productive organizations that expand their customers' top-line revenue. Most recently, Doug co-founded invivodata, serving as President, CEO, and Board Chair. invivodata permanently changed pharmaceutical clinical research by pioneering the direct collection of valid, reliable patient self-report data. Before that, he co-founded The Windward Group, a Los Gatos / Santa Cruz software development services firm. Notable Windward successes include the Palm® organizer, FedEx® Ship™ and Apple's QuickTime®.